UGG® and Jeremy Scott reveal the campaign for their collaboration launching in September. Musician Lil Yachty and model Jasmine Sanders star in the campaign that highlights Scott’s spin on iconic UGG® styles.
It was shot outside Los Angeles, as the collection pays homage to the California spirit and Los Angeles pop culture throughout the ages.
The limited edition collection, which features UGG® footwear styles for men, women, kids and babies, will be available in an exclusive distribution worldwide with prices ranging from $90 to $1,195 USD.
“UGG is a part of my everyday life,” says Lil Yachty. “So it was dope to be able to partner up with the brand because I use the brand.”
“I absolutely love Jeremy Scott. To be able to work with him and rock these cool UGG Classic boots and fun outfits is very exciting!” says Jasmine Sanders.
The campaign was shot by photographer Marcus Mam and both stars were dressed by two-time Oscar-nominated costume designer Arianne Phillips.
Scott created custom pieces that complemented the featured footwear styles.
The collection is comprised of eight style-focused silhouettes. Highlights include:
The Classic Short Crystal Flames and Classic Short Flames reinvent our best-selling Classic Short boot through the bold and playful wit of Jeremy Scott. Known for making fashion fun, the whimsical designer uses our original silhouette to embroider his signature flames, one with fiery red and yellow Swarovski® crystals and the other with an embroidered applique, on a soft suede canvas—crafting boots that are both art and statement.